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PPC Advertising

What is Pay Per Click Advertising

Pay per click (PPC) is an Internet advertising model used on search engines such as Google, Yahoo and Msn.

It can also be used on advertising networks, and content websites, such as blogs.

PPC advertisers only pay when a user actually clicks on an advertisement to visit the advertisers$ website, this fantastic business model gives PPC Advertising one of the highest Return On Investments (ROI) in media marketing.

Advertisers bid on keyword phrases relevant to their industry and target market.

When a user types a keyword matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed.

Pay per click can also be called PPC, Sponsored links, Sponsored Ads and always appear either at the top or on the right hand side of a search engine page.

The cost to advertise on PPC can vary depending on the search engine and the level of competition for a particular phrase or keyword list.

Some keywords can be as low as 5p per click. Very popular keywords can cost much more on popular search engines.

PPC Campaign Management